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What’s the Deal with Your eBay Promotions?

I received a message on Facebook from a reader asking what I mean by “new this week promo” on  my “today’s plans” blog posts.

I am a eBay consultant for a large catalog company.  I started consulting for them in 2016.  I was going to work a couple of weeks, and that turned into years.  🙂 I’ve learned SO much with this company.  They use promotional emails with their catalog and online store.  We wondered what we would happen if we did the same for our eBay customers.  In early 2019 we started  seriously using eBay’s promoted listings and markdown manager.  This was (in my opinion) a huge game changer for this company’s account.   In October of 2019 we started our “one and only” campaign.  The one and only promos work like this.

  1. We list 6 new items, that we only have one of.
  2. They start each Monday at 9:00am
  3. They go in a special store category made just for them.  If they sell great, if not we remove them from that category on Sunday evening.
  4. These items vary in price and item type.

We’ve had pretty good success with this.  I was a bit skeptical, but I am pleased with the Monday One and Only campaigns.  We sell about 30% of those items on the first day of their offering. The draw back to me is sometimes it’s challenging to find 6 unique/special items with a WOW factor to make people want to buy.

If you are not using promoted listings, markdown manager or sending out updates to your subscribers, YOU SHOULD TRY IT.

 

Me.. out in the warehouse.

 

Update: Can You Guess What I Did Wrong?

I posted a LLOONGGG blog about an error I made writing an eBay customer.  The buyer received their money back.. and left me this lovely email.

 

Ahh. One of the simple joys of eBay.

Dear eBay Queen: Is There Such A Thing As An eBay Friend?

Dear eBay Queen:

I really need someone that I can talk to about my eBay success’ and problems.  Is there such a thing?  Where can I find one?  I sometimes just feel a little isolated doing what I do.

RTT, Oklahoma

Dear RTT:

I have a few really good eBay friends.  I met most of them on Yahoo groups ( a billion years ago).  Yahoo groups have gone out with the times, but Facebook groups are kind of the same now.  There are so many Facebook groups you can join relating to eBay.  Here are a few that I love (in no particular order)

You can also try the eBay boards, or even a local meet up group.

I met one of my best friends at a local auction house.  She would bid against me on what seems like every item I would try to buy!  We’ve known each other about 18 years.  She is the one I call when I need help loading my car, or when I want to tell some crazy story about being hexed on eBay. 😉  If you can find a friend like Tammy I would recommend one.

The one draw back I can think to having an eBay friend.. is you want to make sure they won’t give out your eBay secrets or maybe your “eBay fishing hole”.  I hope you find your Tammy!

 

That Time I Got a Hex Put On Me.

A couple of weeks ago I had a buyer upset that an item they purchase went on sale.  She wanted a partial refund OR wanted to return it and purchase it at the sale price.   We have a public rule that states “we do not give refunds on previous non-sale orders.”  I offered a full refund once the item was sent back.

(I know that it would be easier to give a partial refund.  This is not my account, and I follow the rules that have been set forth for me.)

Of course she could not just accept the label and send the item back.  Instead she opened a return request, then a PayPal request.  The return request was closed because you can’t have 2 requests opened at the same time for the same item.

She made some feedback threats on this item and on the other items she had purchased.  She left a message for me saying she was a “practicing witch and was going to put a hex on me”.  At this point I was not too worried but I blocked her from purchasing from us again.

She sent several messages through PayPal not wanting to send the item back. Time was dwindling and she ended up sending it.  When it arrived she was refunded.

Here comes the good part:

She systematically opened a SNAD return request on eBay and left a negative for each item that she purchased before that original non-sale item that she bought.

FOUR of them.

FOUR negatives and 4 open SNAD claims. She also put bad reviews on the company’s Facebook, website  and several other complaint sites.

Each return has a special note for me.

The notes are custom written for me and because they lack kind words and grammar, I probably should not post them here.  But I can tell you one of them said; “I am a retired person of great wealth. You are missing out on my purchases.  There are other sellers out there, I will buy from them.”

Please do.

Did the Hex work? Who can say? eBay removed the negatives, and a this point I’m glad to move on from this bizarre experience.  What is you most bizarre eBay experience?

February 2020
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